Snapchat is the largest social media platform for young consumers. It achieves 188 million active daily users. Recently, Snapchat has outperformed Facebook among US teens. With seventy percent of the users being female, there is a high willingness to buy via the mobile phone. Among the young group of buyers, Snapchat is a very attractive platform for marketers.
But Snapchat is hard for eCommerce to start with. It is very different from other platforms. To be successful, the marketing department has to embrace the silliness and irreverence of the youths. The concept of fast pace and vanishing content could be confusing for teams planning long term and lasting strategies.
The prerequisites to be successful on Snapchat are; storytelling abilities, spontaneous creative thought, and production capability. Then you could take advantage of the special offers for eCommerce by Snapchat. The formats; story ads, snap ads, and collections offer a good start. And with the new dynamic ads, you could connect your database of products to the automatic real-time building of ads.
The best products to sell on Snapchat is everything visually pleasing. This includes; clothing, beauty products, and accessories. The strong benefits of marketing on Snapchat are; less competition, its difference, and the authentic feel it produces. With Snapchat, you can reach a new audience in a direct bidirectional way.